For advertisers, the most important classification of advertisements is by the type of consumer, and they spend huge amounts of money and effort in trying to divide up the public so that it can be more precisely targeted. This process entails endless discussions about whether the best divisions are those of lifestyle, socioeconomic class, personality type, or of something else altogether. Then there is the fact that certain products are more often bought by men than by women, by the rich, by a certain age group, and so on. ----
A) The advertiser must anticipate a prospective customer’s preferences and persuade him to buy the product in question.
B) Advertising has become too widespread geographically and too multifaceted in terms of media for any study to be comprehensive.
C) Nevertheless, the issue of defining an ad is closely linked to that of defining its categories.
D) In other words, when an ad appears on a wall or even a shirt, it is not the substance of this environment that matters, but its social meaning.
E) So a given advertising approach will have far more of an effect on one group than on another.